Is Celsius Holdings (CELH) a Compelling Growth Play or Not? The Activist Shakeup, the Monster Playbook and a Tale of Three Brands

Let's do a deep dive on $CELH and see where we are with this stock. Here is everything you need to know about where Celsius stands today.

Let’s rip the band-aid off before we get into the full picture.

Celsius reported Q2 2026 earnings on August 6th, and it was the kind of print that makes momentum investors head for the exits.

• Revenue: $817.9 million (up 10.6% YoY, but missing consensus estimates of $886 million).

• Adjusted EPS: $0.36 (missing the $0.43 estimate).

• Gross Margin: Compressed to…