WIX Finishes 2025 Strong: Records, AI, and a New Era of Growth
A capital allocation investment opportunity for long term investors
WIX 0.00%↑ just released it’s Q4 and full-year 2025 results, and the company closed out the year with serious momentum. Between hitting massive milestones with Base44 and launching Wix Harmony, the company is proving that it’s pivot into the AI era is paying off in a major way.
Here is the breakdown of the 2025 financials and what to expect next.
The Full-Year 2025 Highlights
WIX 0.00%↑ cleared nearly $2 billion in revenue in 2025, driven by a growing community of pros and businesses.
Total Revenue: $1.99 billion, up 13% compared to 2024.
Total Bookings: $2.07 billion, representing 13% year-over-year growth.
Profitability (GAAP): Net income hit $50.6 million, or $0.88 per diluted share.
Free Cash Flow: Generated a massive $573 million in free cash flow. If you exclude acquisition costs, that number jumps to $605.1 million (a healthy 30% margin).
User Growth: WIX 0.00%↑ now has over 304 million registered users and 6.11 million premium subscriptions.
Q4 2025 Performance
The final quarter of the year saw an acceleration in both bookings and revenue, largely thanks to new product momentum.
Revenue: $524.3 million (up 14% y/y).
Bookings: $534.5 million (up 15% y/y).
Partners Revenue: This segment—focused on agencies and freelancers—grew 21% to $203.2 million, showing that pros are increasingly choosing WIX 0.00%↑.
GAAP Net Loss: The company reported a net loss of $40.2 million for the quarter, largely due to $90 million in acquisition-related expenses. On a non-GAAP basis, they actually earned $111.3 million.
The “Game-changers”: Base44 and Wix Harmony
Management isn’t just looking at the balance sheet; they are focused on two flagship products they are calling “game-changers”:
Base44: This no-code application platform reached $100 million in Annual Recurring Revenue (ARR) just one year after it was founded. It’s significantly expanding the type of software apps people can build on WIX 0.00%↑.
Wix Harmony: This is showing early “better-than-expected” results in how it converts and monetizes users, which is expected to drive even faster growth in 2026.
Share Repurchases & Investments
WIX 0.00%↑ is doubling down on it’s own company. They completed $575 million in share repurchases in 2025. Looking ahead, they plan to complete the majority of a massive $2 billion repurchase program by the end of 2026, which would be close to 40%-50% of the shares outstanding at the current moment.
Additionally, Durable Capital Partners led a $250 million equity investment in WIX 0.00%↑, a major vote of confidence in the company’s long-term AI strategy.
2026 Guidance
WIX 0.00%↑ expects 2026 to be another big year, with mid-teens growth anticipated for both bookings and revenue. They are forecasting free cash flow margins in the low-to-mid 20% range, reflecting the investments needed to keep leading the market in AI-driven website and app creation.
WIX 0.00%↑ has successfully navigated 2024 and 2025 to emerge as a highly profitable, AI-centric platform. With a strong cash position and new flagship products taking off, they are “playing to win” in the next era of the internet.